Digital

Hackers are powerful cybercriminals that can mess with both computers and websites. According to an article from Forbes, these people hack an average of 30,000 websites per day. A hacked website can spell disaster for a business owner. A compromised site can significantly destroy your site’s privacy and reputation, negatively affect your search engine rankings, and […]

Times have changed and many will say that it’s for the better. One of the proofs of change seen in technology is the emergence of over the top TV service or video streaming. This type of service has a great impact on how consumers view their favorite shows, etc. Here are some of the things

What was the first thing you checked on your mobile phone today? More often than not, it’s a social media networking site. Most social networks have chat and messaging services, and they have replaced the SMS as the service of choice for many reasons. This is already an irreversible trend and social media will continue

Every company nowadays has a website and thus making yours stand out above the rest is no easy feat. One of the best ways to be among the leading sites in search engines is by boosting your website’s user experience. When they find it easy to navigate your site,  users are likely to stay on

There is no question that smartphones have changed not only the way people communicate but also how they perform everyday tasks like making bill payments, shopping or booking tickets for movies, flights or railways. Smartphones, along with their numerous applications, are now part of everyone’s life. That is the main reason businesses should make it

Over the last few years, more and more business owners are moving away from traditional advertising to digital strategies, like social media, search marketing, and display ads. And with good reason, too. It’s common knowledge now how promoting your business online is much more effective and economical compared with print, radio, and TV ads or

The primary objective of all digital marketing efforts is to increase your website’s visibility among the massive online audience that determines profits. Search engine optimization (SEO) with the right keywords and content on your site used to work wonders in the past. Nowadays, these are not the only elements needed to put your website at

In order to thrive in the modern world, businesses have to adapt to changes in the landscape. Gone are the days when ruling the broadsheets or billboards was key to finding success. Now you have to be able to leverage PPC services in Raleigh among others just to stay ahead of the competition. If you’re

Procurement is more than buying essential products and services. It’s a nuanced part of the supply chain that is closely entwined with the organization or business’ corporate identity. For instance, a company that bases its corporate identity on being environmentally conscious will require its procurement specialists to engage mainly with green suppliers. Additionally, procurement forms

What do search algorithms look for? Quality and trustworthiness—these are qualities Google’s algorithm evaluate when determining rankings. Websites worthy to occupy top ranking have a huge advantage because they are more likely than others to attract users that convert. Internet users look not only for quality content but also for seamless user experience. A sound