Digital

The COVID-19 pandemic changed consumer behavior overnight. One day we’re just buying concert tickets, then we’re hoarding disinfectants and toilet paper the next. Because of our fear of catching the virus, we avoided as much physical contact as possible and steered clear of enclosed public places. Needless to say, grocery stores, malls, restaurants, and department […]

Do you want to reach more people online and expand your business? Digital marketing is here to stay. It is a concept used by businesses, big and small, in all areas of society. With that in mind, let us explore four trends currently at the vanguard of the industry. Sustainability and the Environment A quarter

With the rise of digital marketing, one of the best businesses to start today is an online marketing service. Since the pandemic has further sped up the interest in this industry, many companies are looking to outsource. If you are already in this field and have many connections, you can gather all the people with

When it comes to facing cybersecurity emergencies, several US government agencies are no strangers to the pressure of containing the situation. Some of the biggest data breaches in the past involved state and federal government agencies such as the Georgia Secretary of State Office, US Department of Veteran Affairs, US Office of Personnel Management, and

Money isn’t the only thing that attracts criminals. In a world that has been rapidly adapting to digital spaces, even your business data and your private information have become their own kind of currency. Today it isn’t just your physical assets that need protecting. Your digital information needs ample security, too. The recent ForgeRock Consumer

The recent data on cybersecurity risks don’t favor small-based businesses. In a Verizon report, about 28% of the data breaches occurred in small enterprises. Another study revealed that at least 60% of companies with no more than a thousand employees experienced a cyberattack. The effects of any cybersecurity offense on a small business are horrendous.

Going into lockdown was very disruptive to people’s lives. But even after it is over, the disruption continues. Life isn’t going to return to normal any time soon. This is where technology can be a big help like during the lockdown. The isolation was made a lot more bearable with the help of a variety

Studies indicate that close to 30% of marketers in most organizations have reduced their budget on traditional advertising projects. Marketers are currently migrating to digital marketing projects to gain an online presence. Besides, every business in the technological era wants to enhance its online presence because most consumers are moving online. However, the most challenging

The world of digital marketing offers numerous options for small businesses that want to expand their reach and increase their revenue. Most of these strategies will give you the results you are hoping for, but some are more effective than others. One of the most popular strategies that entrepreneurs continue to rely on to this